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Design For Impact

Patagonia Using Fair Trade to Change the Surf Apparel Industry

Patagonia has taken an important next step to change the surf and apparel industries by making its full line of board shorts Fair Trade Certified.
Communication

Seven Ways to Prepare for a One-on-One with Your Manager

Seven ways to prepare for a productive and positive one-on-one meeting with your manager.
Explainer

What Every Entrepreneur Should Know About GDPR Compliance

Still not sure if the GDPR matters to your business? Spoiler alert: it does. Here's Unreasonable's definitive guide on how to prepare your company for compliance.
Design For Impact

How to Know if You Have a For-Profit Solution

Here is a framework to determine whether your organization should be a non-profit or a for-profit company based on the ultimate goal of its solution to a social problem.
Hiring

How to Interview Candidates for Your Sales Team

People tend to reveal themselves through the stories they tell, the language they use, and the role they play in the stories. Here are helpful questions to ensure a productive and successful sales interview.
Hiring

Each Member of Your Sales Team Needs These 12 Traits

Twelve traits to look for in a sales hire in order to build a successful sales team that is focused, motivated, and supportive.